Key Highlights
- Alliance Broadband stands out as a leading internet service provider in India, delivering high-speed internet with attractive benefits like OTT subscriptions.
- The company offers a wide array of plans, categorized for individual users and corporate clients, with varying speeds and data allowances.
- Alliance Broadband provides services primarily in Kolkata, along with a presence in major metropolitan cities like Mumbai, Bengaluru, Hyderabad, and Chennai.
- Known for competitive pricing and consistent performance, Alliance Broadband caters to the diverse connectivity needs of its expanding customer base.
- The company emphasizes customer satisfaction, offering reliable services and a responsive customer support system.
Introduction
In the age of digital connectivity, having a dependable and fast internet connection is non-negotiable. This is where Alliance Broadband emerges as a significant player in the realm of internet services within India. This article provides an extensive review of Alliance Broadband, encompassing its diverse plans, speed performance, customer feedback, and overall service quality.

Understanding the Services ofAlliance Broadband in India
Alliance Broadband has firmly established itself as a prominent internet service provider in India. Catering to a large customer base across different sectors, the company is known for its robust and high-speed internet services. Additionally, users can easily handle Alliance Broadband bill payment through various platforms, including Bajaj Finserv and Bajaj Pay Wallet. Let’s delve into the specifics of Alliance Broadband’s presence and offerings in the Indian market.
Initially gaining traction in Kolkata, Alliance Broadband has strategically expanded its reach to encompass key metropolitan hubs like Mumbai, Bengaluru, Hyderabad, and Chennai. This strategic growth underscores the company’s commitment to reaching a wider audience and catering to the escalating demand for reliable internet services throughout India.
Overview of Alliance Broadband
Alliance Broadband holds a prominent position as a leading internet service provider (ISP), particularly in the bustling city of Kolkata. With over two decades of experience in the industry, Alliance Broadband has become synonymous with high-speed internet and remarkable customer satisfaction. What truly distinguishes Alliance Broadband is its unwavering dedication to providing seamless internet connectivity to a diverse range of users, including residential households, bue sinesses, and even large-scale institutions.
Operating primarily in Kolkata, Alliance Broadband has established itself as a dominant player in the city’s internet landscape. Its extensive network coverage and commitment to providing consistent and reliable internet services have earned the trust of a substantial customer base in the region. Beyond its stronghold in Kolkata, Alliance Broadband has made strategic inroads into other major metropolitan cities in India. Recognizing the growing demand for quality internet services across the country, the ISP has expanded its operations to serve customers in Mumbai, Bengaluru, Hyderabad, and Chennai.
The Evolution of Alliance Broadband in the Indian Market
Alliance Broadband’s journey in the Indian market reflects a story of consistent growth and adaptation. Initially focusing on the Kolkata market, the company quickly gained recognition for its exceptional internet speed and reliable services. This strong start in Kolkata served as a springboard for the company’s expansion into other parts of India. Recognizing the need for high-quality internet services beyond Kolkata, Alliance Broadband made a strategic decision to extend its reach.
Taking on the challenge of competing in a dynamic and rapidly growing market, Alliance Broadband ventured into the “rest of India,” targeting major metropolitan cities as the next phase of its expansion. Cities like Mumbai, Bengaluru, Hyderabad, and Chennai, known for their tech-savvy populations and high internet penetration, became the new frontiers for the company. The transition from a regional player to a pan-India internet service provider hasn’t been without its challenges. However, Alliance Broadband has consistently risen to the occasion. The company demonstrates adaptability by tailoring its plans to suit the specific needs and demands of customers in different regions, as reflected in their “rest of India” plan offerings.
Comprehensive Review of Alliance Broadband Plans
Alliance Broadband presents a diverse range of internet plans, including two types of plans meticulously crafted to cater to the distinct needs of individual users and corporate entities. A standout feature of Alliance Broadband’s plans is its inclusion of attractive benefits, with many packages offering complimentary subscriptions to popular OTT platforms like Amazon Prime, Hotstar, and SonyLiv, for a stipulated duration. This bundled approach, along with additional services, enhances the overall value proposition, making their plans all the more enticing for customers.
The company offers a comprehensive selection of plans, neatly categorized for individual users and corporate clients. These plans come with a variety of speed options, data allowances, and pricing structures, allowing users to pick and choose based on their specific requirements, service document, and respective product usage patterns, especially in case of any inconsistency.
Analyzing the Plans: Features and Pricing
One of the most compelling aspects of Alliance Broadband’s offerings is its commitment to providing unlimited data across nearly all its plans. This customer-centric approach ensures that users can enjoy uninterrupted internet access without the constant worry of data exhaustion or incurring additional charges. This is particularly beneficial for households or businesses with high data demands, such as those frequently streaming high-definition videos, engaging in online gaming, or working with large files.
To simplify the process of selecting a suitable plan, Alliance Broadband provides a transparent breakdown of features and pricing. This clarity allows potential customers to make well-informed decisions based on their individual needs and budget considerations. The company offers plans catering to various budgets and usage patterns. Users can opt for basic plans with moderate speeds perfect for browsing and social media, while more demanding users can opt for high-speed plans suitable for streaming and online gaming. It is important to note that plans for Kolkata differ from those available in the rest of Bengal, and both are mentioned below for a clearer understanding (Note: prices may vary based on location and ongoing promotions):
Plans for KOLKATA
OTT Plans
| Plan Name | Speed | Data Limit | OTT Benefits | Price (₹/GST Extra) | Validity |
|---|---|---|---|---|---|
| Launcher | 40 Mbps | Unlimited | Live TV + 2 Apps | ₹425 | 1 Month |
| Stream | 80 Mbps | Unlimited | Live TV + 6 Apps | ₹550 | 1 Month |
| Entry | 100 Mbps | Unlimited | Live TV + 6 Apps | ₹700 | 1 Month |
| Smart | 125 Mbps | Unlimited | Live TV + 8 Apps | ₹850 | 1 Month |
| Cruise | 150 Mbps | Unlimited | Live TV + 9 Apps | ₹1,000 | 1 Month |
| Premium+ | 175 Mbps | Unlimited | Live TV + 30 Apps | ₹1,150 | 1 Month |
| Speed+ | 250 Mbps | Unlimited | Live TV + 30 Apps | ₹1,500 | 1 Month |
| Welcome 40+ | 40 Mbps | Unlimited | Live TV + 29 Apps | ₹2,000 | 3 Months |
| Flash+ | 400 Mbps | Unlimited | Live TV + 30 Apps | ₹2,700 | 1 Month |
| Welcome 150+ | 150 Mbps | Unlimited | Live TV + 29 Apps | ₹2,700 | 3 Months |
| Welcome 400+ | 400 Mbps | Unlimited | Live TV + 29 Apps | ₹2,850 | 3 Months |
| Innovator | 510 Mbps | Unlimited | Live TV + 30 Apps | ₹3,500 | 1 Month |
| Welcome 300 | 300 Mbps | Unlimited | Live TV + 5 Apps | ₹5,000 | 5 Months |
| GigaBlast | 1 Gbps | Unlimited | Live TV + 30 Apps | ₹7,000 | 1 Month |
| AnnualCombo1 | 200 Mbps | Unlimited | Live TV + 30 Apps | ₹14,000 | 14 Months |
| AnnualCombo2 | 200 Mbps | Unlimited | Live TV + 30 Apps | ₹14,000 | 12 Months |
Non-OTT Plans
| Plan Name | Speed | Data Limit | OTT Benefits | Price (₹/GST Extra) | Validity |
|---|---|---|---|---|---|
| Starter | 80 Mbps | Unlimited | NA | ₹500 | 1 Month |
| Welcome 15 | 15 Mbps | Unlimited | NA | ₹510 | 3 Months |
| Zoom | 100 Mbps | Unlimited | NA | ₹600 | 1 Month |
| Prime+ | 125 Mbps | Unlimited | NA | ₹650 | 1 Month |
| SME 175 | 175 Mbps | Unlimited | NA | ₹1,150 | 1 Month |
| SME 250 | 250 Mbps | Unlimited | NA | ₹1,500 | 1 Month |
| Welcome 40 | 40 Mbps | Unlimited | NA | ₹1,500 | 3 Months |
| Welcome 150 | 150 Mbps | Unlimited | NA | ₹2,100 | 3 Months |
| Welcome 400 | 400 Mbps | Unlimited | NA | ₹2,250 | 3 Months |
| Utsav140 (3M+3M) | 140 Mbps | Unlimited | NA | ₹2,550 | 6 Months |
| SME 400 | 400 Mbps | Unlimited | NA | ₹2,600 | 1 Month |
| SME 510 | 510 Mbps | Unlimited | NA | ₹3,500 | 1 Month |
| Welcome 100 | 100 Mbps | Unlimited | NA | ₹3,600 | 6 Months |
| Suraksha 50 | 50 Mbps | Unlimited | NA | ₹4,000 | 6 Months |
| Suraksha 300 | 300 Mbps | Unlimited | NA | ₹5,000 | 5 Months |
| Utsav 140 (6M+6M) | 140 Mbps | Unlimited | NA | ₹5,100 | 12 Months |
| Utsav 175 | 175 Mbps | Unlimited | NA | ₹6,900 | 13 Months |
| SME 1 Gbps | 1 Gbps | Unlimited | NA | ₹7,000 | 1 Month |
| Utsav 250 | 250 Mbps | Unlimited | NA | ₹9,000 | 14 Months |
| Utsav 400 | 400 Mbps | Unlimited | NA | ₹15,600 | 15 Months |
Plans for Rest of India
OTT Plans
| Plan Name | Speed | Data Limit | OTT Benefits | Price (₹/GST Extra) | Validity |
|---|---|---|---|---|---|
| Launcher | 40 Mbps | Unlimited | Live TV + 2 Apps | ₹425 | 1 Month |
| Stream | 80 Mbps | Unlimited | Live TV + 6 Apps | ₹550 | 1 Month |
| Entry | 100 Mbps | Unlimited | Live TV + 6 Apps | ₹700 | 1 Month |
| Smart | 125 Mbps | Unlimited | Live TV + 8 Apps | ₹850 | 1 Month |
| Southern Blockbuster | 150 Mbps | Unlimited | Live TV + 7 Apps | ₹1,000 | 1 Month |
| Premium+ | 175 Mbps | Unlimited | Live TV + 30 Apps | ₹1,150 | 1 Month |
| Welcome 40+ | 40 Mbps | Unlimited | Live TV + 29 Apps | ₹2,000 | 3 Months |
| Welcome 150+ | 150 Mbps | Unlimited | Live TV + 29 Apps | ₹2,700 | 3 Months |
| Welcome 400+ | 400 Mbps | Unlimited | Live TV + 29 Apps | ₹2,850 | 3 Months |
| Welcome 300 | 300 Mbps | Unlimited | Live TV + 5 Apps | ₹5,000 | 5 Months |
Non-OTT Plans
| Plan Name | Speed | Data Limit | OTT Benefits | Price (₹/GST Extra) | Validity |
|---|---|---|---|---|---|
| Browser | 40 Mbps | Unlimited | NA | ₹400 | 1 Month |
| Starter | 80 Mbps | Unlimited | NA | ₹500 | 1 Month |
| Welcome 15 | 15 Mbps | Unlimited | NA | ₹ 510 | 3 Months |
| Zoom | 100 Mbps | Unlimited | NA | ₹600 | 1 Month |
| SME 140 | 140 Mbps | Unlimited | NA | ₹850 | 1 Month |
| SME 170 | 170 Mbps | Unlimited | NA | ₹1,400 | 1 Month |
| Welcome 40 | 40 Mbps | Unlimited | NA | ₹1,500 | 3 Months |
| SME 200 | 200 Mbps | Unlimited | NA | ₹2,000 | 3 Months |
| Welcome 150 | 150 Mbps | Unlimited | NA | ₹2,100 | 3 Months |
| Welcome 400 | 400 Mbps | Unlimited | NA | ₹2,250 | 3 Months |
| Utsav140 (3M+3M) | 140 Mbps | Unlimited | NA | ₹2,550 | 6 Months |
| Welcome 100 | 100 Mbps | Unlimited | NA | ₹3,600 | 6 Months |
| Suraksha 50 | 50 Mbps | Unlimited | NA | ₹4,000 | 6 Months |
| Suraksha 300 | 300 Mbps | Unlimited | NA | ₹5,000 | 5 Months |
| Utsav 140 (6M+6M) | 140 Mbps | Unlimited | NA | ₹5,100 | 12 Months |
| Utsav 175 | 175 Mbps | Unlimited | NA | ₹6,900 | 13 Months |
ALSO READ: Everything You Need To Know About Jio AirFiber
Suraksha Plans: Comprehensive Home Security
Alliance Broadband has taken a significant step in enhancing home security with its unique Suraksha plans. These plans not only provide high-speed internet but also come with an enticing offer of one FREE CCTV camera, ensuring comprehensive surveillance for your home. Customers can rent additional cameras at a very affordable price, making it easy to expand their security system as needed.
The Suraksha plans are backed by robust app support, allowing users to monitor their premises seamlessly from their smartphones. The features of the CCTV system include both cloud and local recording options, ensuring that footage is safely stored and easily accessible. Furthermore, intelligent motion detection and various AI capabilities help in promptly alerting homeowners about any unusual activity, providing peace of mind. With these innovative features, Alliance Broadband’s Suraksha plans redefine the concept of home security, merging cutting-edge technology with reliable internet services.
Comparison with Competitors’ Plans
While Alliance Broadband holds a competitive edge in terms of speed and pricing, especially with its unlimited data offerings, it’s essential to consider how it stacks up against other major players in the market like Airtel and local ISPs. Airtel, for instance, is known for its wider network coverage and bundled offerings, often including postpaid mobile services and DTH connections. Alliance Broadband, however, often emerges as a more cost-effective option, especially for users prioritizing speed and data allowance over bundled services.
Alliance Broadband’s focus on speed is particularly noticeable in its higher-tier plans, frequently surpassing competitors in terms of raw Mbps offered. This focus on speed caters to the ever-increasing demands of users, particularly those involved in data-intensive activities like online gaming or streaming high-definition content. However, network coverage is an area where Alliance Broadband, despite its expansions, might fall slightly behind larger players like Airtel. Airtel boasts a more extensive network across the country, especially in tier-2 and tier-3 cities, whereas Alliance Broadband’s primary strength lies in its strong presence in Kolkata and select metropolitan cities.
Non-OTT Plans COMPARISON (100 Mbps Plan)
| Provider Name | Monthly Cost (Excl. GST) | Data Limit |
|---|---|---|
| Airtel Fiber | ₹799 | 3.3 TB |
| Alliance Broadband | ₹600 | Truly Unlimited |
| Jio Fiber | ₹699 | 3.3 TB |
OTT Plans COMPARISON (100 Mbps Plan)
| Provider Name | Monthly Cost (Excl. GST) | Data Limit | OTT Benefits |
|---|---|---|---|
| Airtel Fiber | ₹899 | 3.3 TB | 20+ OTTs, 350+ Live TV Channels |
| Alliance Broadband | ₹700 | Truly Unlimited | 6 OTTs + Live TV |
| Jio Fiber | ₹699 | 3.3 TB | N/A |
Alliance Broadband Installation Experience
The installation experience with Alliance Broadband was seamless and efficient. After expressing interest in their services, I called their customer support in the evening to schedule an appointment. To my delight, the installation team arrived promptly the very next afternoon, showcasing their commendable commitment to customer service.
During the installation, I was only charged for the router, which I now own. The cost for the router was ₹3,000, and the model provided was the XC220-G3v. This not only ensured that I had a reliable device for my internet needs but also contributed positively to the overall installation experience.
Currently, I am using the internet service with an Asus RT-AX86U Pro router along with the TP-Link XZ000-G7 ONU, and the performance has been phenomenal. The technicians were professional and knowledgeable, setting up the equipment swiftly while also providing guidance on how to optimize my internet connection. Overall, the efficient installation process reflects Alliance Broadband’s dedication to customer satisfaction, making the transition to their services hassle-free.



NOTE: We can use ANY router with Alliance Broadband, but a GPON/EPON ONU is needed in order to convert fiber to RJ45 connection. They typically cost around ₹1,000 – ₹1,500
Connection Configuration for Alliance Broadband
When a new connection is requested with Alliance Broadband, a systematic approach is taken to ensure that customers receive the necessary details for their internet setup. Below are the steps involved in the connection configuration process:
1. Generation of Internal Static IP
Upon approval of the new connection request, an internal static IP address along with other relevant details is generated automatically. This allocation ensures that your connection remains stable and consistent.
2. Notification of Connection Details
The generated static IP address, along with other pertinent connection details, is then sent to the customer’s registered phone number and email address. This information typically includes:
- Internal Static IP Address
- Subnet Mask
- Default Gateway
- DNS Server Information
3. Router Configuration
Upon receiving the connection details, the following configurations need to be done on your router:
- Setting the WAN IP: Access your router’s configuration page to enter the provided static IP address. This can usually be done by entering the router’s default gateway IP into a web browser.
- MAC Address Cloning: To ensure internet functionality, MAC address cloning may be required. This process involves:
- Finding the MAC address of your device (usually your computer).
- Accessing the router’s settings and navigating to the MAC address setting.
- Inputting the MAC address of your device into the router’s configuration.
4. Final Steps
Once the WAN IP is set and MAC address cloning is accomplished, save the settings and restart your router for the changes to take effect.
5. Testing the Connection
After your router has restarted, it’s crucial to test the internet connection. You can do this by:
- Opening a web browser and checking if you can access the internet.
- Performing a speed test to ensure you are receiving the speeds you subscribed to.

By following these steps, you ensure that your Alliance Broadband connection is correctly configured and ready for use. If you encounter any issues during the configuration process, do not hesitate to reach out to Alliance Broadband’s customer support for assistance.
NOTE: Static (public) IP is available for ₹3500/yr (incl. taxes)
Alliance Broadband Speed Test and Performance Analysis
Before committing to any internet service provider, it’s crucial to assess the actual speed and performance you can expect. Thankfully, conducting a speed test for Alliance Broadband is a straightforward process. Numerous online platforms and apps can accurately measure your internet speed.
These tests typically measure crucial parameters like download speed, upload speed, and ping rate, giving you a comprehensive view of your connection’s performance. By analyzing these results, you can determine whether Alliance Broadband delivers on its promised speeds and if it aligns with your specific internet usage requirements.
Non-Peak and Peak Hour Performance Test
Peak HouR Speed Test

Non-Peak Hour Speed Test

As shown in the images above, the speeds remain consistent even during peak hours. This stability indicates a reliable performance throughout various times of the day.
ALSO READ: Airtel AirFiber: Is It Time to Make the Switch?
Bufferbloat Test
Bufferbloat is a phenomenon that occurs when excess buffering of data packets leads to high latency and adverse effects on network performance. While buffering is intended to manage data transmission and prevent packet loss, excessive buffering can create significant delays in the time it takes for data to travel from one point to another.
The main issues associated with bufferbloat include:
- Increased Latency: As devices queue additional packets in buffers, the delay before data reaches its destination increases, resulting in sluggish performance, especially noticeable in real-time applications like online gaming or video calls.
- Reduced Quality of Service: Applications that require low latency, such as VoIP and streaming, can suffer from dropped calls, choppy audio, or buffering videos, leading to a poor user experience.
- Inconsistent Speeds: Bufferbloat can cause variability in speeds, making it hard for users to predict the performance of their internet connection, which is particularly frustrating for activities dependent on consistent bandwidth.
Addressing bufferbloat typically involves optimizing network equipment settings to reduce excessive buffering, thereby enhancing overall network responsiveness and user satisfaction.

Interpreting Your Speed Test Results
Understanding the numbers you see after a speed test is key to evaluating your internet performance. Download speed, often the most emphasized metric, indicates how quickly your connection can pull data from the internet to your device. This directly impacts activities like streaming videos or downloading files, with higher speeds translating to smoother experiences and reduced buffering times.
On the other hand, upload speed represents how fast data travels from your device to the internet. While often lower than download speeds, upload speed is crucial for tasks like video conferencing, online gaming, or sending large files. A fast upload speed ensures smoother interactions and quicker data transfers. The final piece of the puzzle is ping rate, measured in milliseconds (ms). Ping rate signifies the responsiveness of your connection or the time taken for a signal to travel from your device to a server and back. A lower ping rate is desirable, especially for activities requiring real-time interaction, such as online gaming or video calls.
Reliability and Customer Satisfaction
Alliance Broadband has consistently earned praise for its service reliability, a testament to its robust infrastructure and commitment to a seamless user experience. Customer feedback often highlights the consistency of speeds delivered, even during peak hours, reinforcing the reliability of its services.
Beyond just speed and data, customer satisfaction relies heavily on the quality and responsiveness of customer support. Alliance Broadband seems to understand this well, offering multiple channels for customers to get in touch.
Customer Feedback on Service Reliability
A deep dive into customer reviews and testimonials reveals a generally positive sentiment surrounding Alliance Broadband’s service reliability. Users often express satisfaction with the consistent internet speeds experienced, even during periods of high internet traffic. This consistent performance is crucial for individuals working from home, businesses relying on stable internet connectivity, or even casual users who expect uninterrupted access to their favorite online content.
Further solidifying its reputation for reliability is the low frequency of reported downtime. When issues do arise, Alliance Broadband’s customer support team is readily available to address concerns. Users appreciate the prompt responses and the company’s commitment to resolving issues efficiently.
Alliance Broadband’s Response to Customer Issues
A key indicator of any service provider’s credibility lies in how effectively they respond to customer issues and complaints. Alliance Broadband seems to prioritize customer satisfaction by maintaining a responsive and efficient customer support system. Customers can reach out to Alliance Broadband through a variety of channels, including phone calls, emails, or even by visiting their service centers.
The company has implemented a ticketing system for tracking customer issues and ensuring that each complaint is addressed promptly. This system allows for organized tracking and resolution of problems, minimizing delays and enhancing customer satisfaction. Alliance Broadband strives to resolve issues as swiftly as possible and keeps customers informed throughout the process, further reinforcing transparency and trust.
Alliance Broadband Recharge Options
Alliance Broadband offers convenient options for recharging your account. You can recharge directly through their official website or use various payment apps such as Samsung Wallet, Google Pay (GPay), and Paytm. This flexibility makes managing your broadband services hassle-free and accessible.

Conclusion
In conclusion, Alliance Broadband offers a compelling range of plans with competitive features and pricing in the Indian market. The evolution of their services reflects a commitment to customer satisfaction and reliability. Conducting a speed test can help you assess their performance accurately. With positive customer feedback and responsive service, Alliance Broadband stands out among its competitors. Whether you’re looking for high-speed internet or reliable connectivity, Alliance Broadband has you covered. For more information on their plans and services, don’t hesitate to subscribe for the latest updates.
Frequently Asked Questions
What Makes Alliance Broadband Different from Other Providers?
Alliance Broadband differentiates itself in the Indian internet services market by providing high-speed internet, often surpassing competitors, combined with attractive pricing and a focus on unlimited data plans, including VoIP services and paying your internet bill efficiently. They prioritize customer satisfaction and offer a responsive support system.
Can I Upgrade My Plan Mid-Subscription?
Yes, Alliance Broadband generally allows its users to upgrade their existing plans mid-subscription. For the most accurate information and specific steps regarding plan upgrades, it’s recommended to reach out to Alliance Broadband customer support or visit their website.
What Should I Do If I Face Connectivity Issues?
If you encounter connectivity issues with your Alliance Broadband internet service, you have several options. You can contact their customer support directly, refer to troubleshooting guides on their website, or utilize their mobile app for assistance.
How Does Alliance Broadband Ensure High-Speed Internet?
Alliance Broadband achieves high-speed internet by investing in robust infrastructure and utilizing advanced technologies, including fiber optic cables and a well-maintained network. This dedication to technological advancement allows them to provide faster speeds.
Where Can I Find the Nearest Alliance Broadband Service Center?
To locate the nearest Alliance Broadband service center in India, you can visit their official website. The website usually provides a dedicated section with details of service center addresses, contact information, and operating hours.








